Marketing in the news
Your happy AZ Swagman has a bit of a commute to get into the office. Nothing compared with some of those in places like Los Angeles or Boston, but I do get between 45 minutes and an hour each way to listen to news, music or podcasts. On Friday, I heard this story while driving home:
When I was at RIT, we did study Abnormal Color Perception, so the reference caught my ear. Then the description of the way his business tackled the problem of low sales caught my Swagman's ear. So often we forget about the packaging around our product or giveaway item. However, a small extra investment can have many returns.
In this case, this wonderful invention, with the chance to bring color to one in twelve men and one in 200 women, was saved by the addition of simple balloons! You can see some reactions at this link: https://enchroma.com/pages/reaction-videos
So for now, this is your AZ Swagman wishing you happy colors and happy marketing!