Stumbling Upon Promotional Products in the World #17
Stumbling Upon Promotional Products in the World #17
· Found: A parking lot in Hendersonville TN
· Item: Guitar Pick
· Promoted Brand: Bryan Graves/7 Bridges
There are some things your A-Z Swagman will pick up in a parking lot. Pennies are absolutely included, things I’ve just dropped — of course, sometimes even a not-too-dirty-and-not-too-big piece of metal that’s fallen off a car or truck (you never know!) Sometimes, I come across dropped promotional products, but they’re usually pens (of which I have plenty) or have been made yucky by the elements. In those cases, I’ll leave them for the folk who sweep or vacuum the parking lot before or after hours.
The other day however, I saw a dropped (I prefer to think it wasn’t just casually discarded) promotional product that was interesting enough to pick up (notice how your A-Z Swagman carefully avoided the pun!) Yes, it was the branded guitar pick pictured below.
I will admit to some trepidation in starting my research. While I admire anyone with musical talent, I am not a fan of the predominant musical genre in the area and was a little worried I would have to wade through that genre to find the origin of the pick. It turns out the band 7 Bridges is an Eagles tribute band, and not too un palatable to my ears.
There are few clues to determine what Bryan was thinking when he ordered his guitar picks. Were they to, as many guitarists do, be flung out to adoring fans in the audience? Or maybe they were available for purchase at the band’s merch table? Either of those are a great souvenir of the event for some lucky fan. Considering where your A-Z Swagman found this pic, I suspect this is the case.
But let’s suppose for a minute that you have a band just getting going and want to be certain venues and promoters remember your name — you could send or leave your business card, but how about a card with four punch-out picks!? Maybe a CD sized card with eight punch-out picks!?
Your A-Z Swagman has a realm of ideas to help you promote your brand. Let’s sit down and discuss the individual challenges you’re experiencing and come up with a solution that is liked by 94% of recipients! (PPAI 2021 Consumer Study Report)
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Any products found were obtained legally and photos are of the actual item. Current available items mentioned are subject to availability and prices or specials mentioned in the entry may not be current. Opinions and assumptions of the products shown are exactly that -- educated opinions and assumptions based on years of experience in the graphics and marketing industry, as well as some light online research. Any errors are regrettable and will be corrected as necessary. No offense is intended by any conclusions drawn by your A-Z Swagman. Any feedback from the marketing firms that produced these promotional products will be incorporated into a follow-up blog entry!